Nobody reads the dashboard.
DeckStory reads your Shopify and Google Analytics data for you. A weekly deck is coming first to brands in our private pilot.
What the deck covers
One deck a week, showing what moved since the week before.
It is being built to be read in five minutes by someone who is not an analyst, and forwarded to someone who is even busier.
Where the numbers come from
You connect the accounts you already have. DeckStory reads from them and never writes anything back.
- Shopify
- Store-level revenue, orders and product performance.
- Google Analytics 4
- Sessions, users, engagement and purchases, in total and by traffic channel and source, read through the Google Analytics Data API.
What DeckStory never keeps
The service runs on totals and averages. It does not need to know anything about an individual person, and it is built so that it cannot.
- No customer names, email addresses, postal addresses or phone numbers
- No stored order records or customer profiles: orders are read only to add up totals
- No payment or card data
- No raw, event-level analytics data
- No session recordings identifying a person
Data is stored on Google Cloud Platform in London. The full detail is in the privacy policy.
Who it is for
Shopify brands large enough to need an answer every week, but without an analyst on the payroll to produce one. In practice that means the Head of Ecommerce, or the founder who is still doing that job themselves.
Getting access
DeckStory is not self-service. There is no public sign-up. While it is in private pilot, access is arranged directly, one brand at a time.
Email hello@deckstory.app and tell us about your store.