Nobody reads the dashboard.

DeckStory reads your Shopify, analytics and advertising data for you, and sends one short deck to your inbox every Monday morning. Styled in your brand. Written in plain English.

Request access Not a self-service product. Access is arranged directly.

Week 34, 18 to 24 August Your logo, your colours

Revenue held while sessions fell 12%

Revenue

£84,200

+1.4% on last week

Sessions

41,900

−12.1% on last week

Conversion rate

2.31%

+0.31pp on last week

Paid traffic dropped after Tuesday's Meta budget change. Conversion rose enough to cover the shortfall, so revenue is flat rather than down. Worth checking whether the lower spend can hold for another week before you restore it.

An example slide with illustrative figures. Every deck is styled in your brand, not ours.

What arrives

One deck a week, on a schedule you choose. It covers what moved, why it probably moved, and what is worth looking at next. Your targets and your campaign calendar sit on the same page as the numbers, so a change has context rather than just a percentage next to it.

It is built to be read in five minutes by someone who is not an analyst, and forwarded to someone who is even busier.

Where the numbers come from

You connect the accounts you already have. DeckStory reads from them on a schedule and never writes anything back.

Shopify: Store-level revenue, orders and product performance.
Google Analytics 4: Sessions, channels and conversion rates, read through the Google Analytics Data API.
Google Ads: Campaign spend, clicks and conversions for the advertising accounts you authorise, read through the Google Ads API.
Meta Ads: Campaign spend and results, read through the Meta Marketing API.
Klaviyo: Campaign and flow performance at the aggregate level.
Microsoft Clarity: Aggregated on-site behaviour, such as scroll depth and rage clicks.

What DeckStory never touches

The service runs on totals and averages. It does not need to know anything about an individual person, and it is built so that it cannot.

No customer names, email addresses, postal addresses or phone numbers
No individual order records or customer profiles
No payment or card data
No raw, event-level analytics data
No session recordings identifying a person

Data is stored on Google Cloud Platform in London. The full detail is in the privacy policy.

Who it is for

Shopify brands large enough to need an answer every week, but without an analyst on the payroll to produce one. In practice that means the Head of Ecommerce, or the founder who is still doing that job themselves.

Getting access

DeckStory is not self-service. There is no public sign-up. While it is in private pilot, access is arranged directly, one brand at a time, so that every deck can be read before it is sent.

Email hello@deckstory.app and tell us which platforms you use.

Request access